Culture of Care

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Goal: $3,520

From Division of Student Affairs

Culture of Care is not about meetings, or talks, or events; it’s about spreading compassion, and promoting a culture of awareness and courage and about redefining what it means to be a “Hoosier.”

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About the Culture of Care Campaign


Culture of Care is a campus wide, student-led and staff-supported initiative focused on creating a campus culture in which members of the Indiana University Bloomington community demonstrate "care" for one another. Through bystander intervention, the Culture of Care initiative empowers students to support their peers.  The Culture of Care initiative promotes helping one another, behavioral change, and raising awareness in four core areas: sexual well-being, mental health, alcohol & drug awareness, and respect.


As a student-led and staff-supported initiative, Culture of Care permeates the Indiana University Bloomington community.  We continuously work toward cultivating a culture in which mutual respect and compassionate action are the norm. We foster a campus environment in which students are safe and feel empowered to make positive change.  Our program efforts are driven by communicating the benefits of bystander intervention, teaching college students ways to help in problematic situations, and through educating our students on our focus areas.  We strive for the Indiana University Bloomington community to recognize that these aspects of our lives impact us and our community.  We encourage Hoosiers to have the courage to care.

What Does It Mean?

Having the #CouragetoCare means having the courage to take action.  The action can be BIG--cutting off a friend when they have had too many drinks, or it can be small--holding the door for a fellow Hoosier.


  • College is fun, yet often difficult-especially in situations involving mental health, sexual well-being, drugs, alcohol, and respect.
  • Everyone assumes "someone" will do "something", but research tells us this is not true.  In fact, most of the time no one does anything.  This is called the Bystander Effect.
  • 66% of Hoosiers think that if "someone" had intervened in a difficult situation, a negative outcome could have been avoided.
  • Most problems just don't go away. Looking the other way can be a deadly mistake.

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The Indiana University Foundation solicits tax-deductible private contributions for the benefit of Indiana University and is registered to solicit charitable contributions in all states requiring registration. For our full disclosure statement, see .